Eight weeks to find out if anyone will pay you. Without quitting your job.
I'm not going to teach you AI. You're better at it than I am. Building was never the hard part, and it definitely isn't now.
At least twenty-five conversations with people in your market, a pilot offer live with a price on it, and an answer either way.
Either someone pays you, or you find out why not. Both of those are worth eight weeks. Only one of them is worth three more years of wondering.
Watch · 15 min
Fifteen minutes on where you actually sit, the three things that kill an idea like this, and how the eight weeks work. Score yourself as you go.
The three, up close.
None of them is the idea, and none of them is a character flaw. Score yourself honestly on each one as you read.
AI made building easy, and that made it the place to hide. The product, the deck, the fourth rewrite of who it is for. Four months on something beautiful nobody asked for, faster than ever.
You will talk to people once it is finished. It is never finished, so the conversations never start, and they are the only thing that would tell you what finished looks like.
You will have the conversations. People will say it sounds great. What you will not do is say a number out loud and ask someone to pay it. Somebody else always set the price, so it is the one move you have never made, and the only one that produces an answer.
Before we get to what it costs.
Twelve people, and I turn people down, so it is worth knowing now rather than after the price. Read the right column first. If any of it is you, the number below does not matter.
- You are still working full time, and you have started something. A name, a draft, a prototype, a few weekends of building with AI. Nobody has paid you for it yet.
- You are early, but moving. More questions than answers, and at least one thing already made. That is the point.
- You want to know whether anyone will pay before you build any more of it.
- You'll do the work. At least twenty-five real conversations, with eleven other people watching your number every week.
- You have not started anything at all. No name, no draft, nothing built. That is fine, it is just early. Start something and come back.
- You want it done for you. This is us doing the work together, not an agency you hand it to.
- You already have paying customers, or you have already had the twenty-five conversations. You are past what this is built for, and I will say so.
- You want a guarantee of funding, or a finished business in eight weeks. What you will leave with is at least twenty-five conversations, a pilot offer with a price on it, and an answer either way.
Not sure yet? Take the scorecard first.
Ask me for the details.
P.S. If you are sitting there thinking you are not ready, that is the bit I would want you to test. You do not need to know whether the idea will work before you join. That is what the eight weeks are for. You only need to be willing to find out.