Upgrade Your Buyer, Upgrade Your Offer
Narrow it, upgrade it, and build the one page that gives you your offer, your roadmap and your content.
USD $50
Most people can describe what they are building. Almost nobody can describe who it is for.
Small businesses. Founders. Ops teams. Those all sound like answers, and none of them are, because you could not go and find one this afternoon.
And everything downstream inherits it. The offer stays vague, the pricing is a guess, you do not know what to post, and there is nobody specific to call.
So that is where we start, and it is two moves rather than one.
What we actually do.
Narrow the buyer
From a category to somebody you could go and find this afternoon.
"Small businesses" is not a person. "Bookkeepers at firms with four to twelve staff" is a person, because you could name five of them by Friday.
Upgrade them
This is the move almost nobody makes, and it matters more than the first one.
Narrowing gets you fewer people. Upgrading gets you better ones. From whoever has the problem to whoever is bleeding from it and can actually pay to stop.
Those are usually different people. Describing the one who suffers rather than the one who signs is the most common reason a genuinely good idea goes nowhere. And when the buyer changes, the offer changes underneath you. That is the whole workshop.
Their language
Twenty years in an industry gives you a vocabulary your buyer does not use. You will write "suboptimal reconciliation workflows." They would say "I spend every Friday fixing spreadsheets."
Same problem. Only one of them is sellable.
The model
Now you can map what is actually in their way. The result you are promising, the three obstacles between them and it, and what gets done about each one.
That is the page. Most people have never seen their whole business on one, and it is usually the first time it holds still long enough to look at.
What the page is for
Three of these get worked live in the room, by me and by a guest with a long career building and scaling tech products. You see it done rather than described.
Bring
- Whatever you have got, however rough
- A plan, a deck, a product nobody is using, or just the idea
You get
- The recording, so the timezone does not decide it for you
- The template, yours to keep
- Your page counts as your Sprint application, so there is no form to fill in afterwards
Who this is not for
- You already have paying customers. You have proved it and you do not need this
- You want someone to build the product for you
- You are not going to have the conversations. Ninety minutes will not help
I enjoyed it. Especially because I got to know what the right MVP looks like. Everyone has similar questions and that was nice to know too.
MVP session attendee
Two people looking at your offer, rather than one.
Matt Ainsworth, founder of Global Day Zero. Twenty years across product, marketing, comms and sales. Nine of them in Tokyo, training teams at McKinsey, BCG, Morgan Stanley and Sony, and coaching founders across Japan and Australia for most of the last decade.
Plus a guest with a long career building and scaling tech products. He will be working through the offers alongside me, so you get two people looking at yours rather than one.
USD $50. Ninety minutes.
Thu 24 Sept · 7:30pm AEST · 6:30pm JST. The recording comes to everyone who books, so if the time does not work you can still take the session.
Booking runs through Luma. If the form does not load, book on the event page instead.